Champagne Jacquart
Founded in 1964 by a collective of thirty visionary winegrowers, Champagne Jacquart emerged as a bold and modern expression of Champagne, born from tradition but unbound by it. With a shared ambition to produce high-quality wines by pooling their knowledge and vineyards, these growers laid the foundations for a house that would grow into one of the region’s most dynamic names. Today, Champagne Jacquart has a plentiful amount of terroirs to draw from, and people with decades of collective expertise are always forward-looking.
Champagne Jacquart’s emblem, Fame mounted on Pegasus, captures the spirit of the house: energetic, youthful, and driven by truth and progress. This modern outlook is most clearly reflected in the Mosaïque range, launched in 1992. Built on a foundation of Chardonnay and a dedication to precision winemaking, the range showcases the house’s refined and expressive style through fruit drawn from a selection of sixty crus.
As a grower-owned house, Jacquart retains full control over its production, from pressing to ageing, ensuring quality at every stage. The close relationship with its members is not just operational but philosophical, reinforcing the house’s belief in community, collaboration and shared excellence.
In a region where heritage often dictates identity, Champagne Jacquart stands apart as a (relatively) young house with a confident voice. Its presence in Reims, particularly through the Hôtel de Brimont, provides a platform not only for heritage engagement but also for introducing champagne to new audiences through cultural partnerships, public tastings, and immersive experiences.
Now entering its seventh decade, Champagne Jacquart continues to celebrate its journey with the same pioneering mindset that defined its inception. With new projects on the horizon, from digital engagement to innovative visitor experiences, this is a Champagne house that remains firmly focused on the future, while honouring the land and people behind each bottle.
I spoke with Joëlle Weiss, their brand ambassador, recently:-
Can you share the story behind the founding of Champagne Jacquart in 1964 and the vision that drove its creation?
Champagne Jacquart was founded in 1964, when thirty or so artisan winegrowers launched an extraordinary venture aimed at pooling their expertise and outstanding vineyards to produce stellar quality wines. Nowadays, Champagne Jacquart is more than ever a mosaic of chalk, vines and talented winegrowers who constantly strive to build the history of the brand. Dynamic, modern and driven by unfailing optimism, Champagne Jacquart is free to develop by looking to the future.
How does the emblem of Fame mounted on Pegasus reflect the house's philosophy and identity?
Fame is a Greek - and later Roman - goddess, a sculpture from the reign of Louis XIV and a brand emblem. A closer look at this legendary figure reveals that it symbolises moving forward (the horse), conquest and the furthering and dissemination of truth to an ever wider audience. This trait matches the “youth and freedom” dimension that is part of the brand’s genetic make-up: a young, liberated brand that speaks about its product using a new and truthful language.
What inspired the introduction of the Mosaïque range in 1992, and how has it evolved since then?
The Mosaïque range launched in 1992 reflects the DNA of Champagne Jacquart, drawing on an extraordinary vineyard from which the wine division selects the equivalent of 300 hectares from some sixty crus. In 2011, the style is clearly defined as refined, delicate and straightforward, as are its oenological pillars, which include: emphasis on chardonnay, 100% first press, long ageing, light and adapted dosage.
How do you maintain relationships with growers to ensure the quality of your grapes?
Because we belong to the winegrowers, our champagnes are made from our grapes, pressed in our pressing centres, vinified in our vats and aged in our cellars. The production chain is therefore integrated and directly controlled. Operationally, within the wine division, I'm responsible for quality and style consistency, and my two colleagues are in charge of the production sites. At harvest time, I take part in the vinification at one of the production sites, and at blending time, my two colleagues taste with me and we make decisions about the wines together.
Can you discuss the challenges and rewards of managing a young Champagne house in a region steeped in tradition?
Being a young house could have been seen as an inconvenience, but we preferred to turn it into an advantage, bringing a more relaxed kind of luxury to the world of champagne. Champagne Jacquart draws on the expertise and tradition of Champagne when making its wines, but its youth gives it greater liberty in its expression and wine styles. We are free to develop by looking to the future.
Can you share anecdotes about memorable moments or milestones in the house's history?
One of the last memorable moments was, last year, the celebration of 60 years of our brand: Celebrating a new decade, for a company and for every one of us, is indeed a time for reflection and for looking back: Our very young house has always had its sights set squarely on the future due to its firmly-rooted pioneering mindset, modernity and spirit of conquest, however, it has been an opportunity for retrospective of our achievements – the mosaic of vineyard sites that have constantly progressed, Champagnes with ever-greater precision and a 60-year alliance with the world of gourmet food and the arts. It has as well been a good moment to establish the foundations of Jacquart for the coming decades, our aim being to offer the finest rendition of our member growers’ vineyard sites to Champagne Jacquart consumers across the globe.
How does Champagne Jacquart engage with the local community in Reims and the broader Champagne region?
Since it moved into the remarkable Hôtel de Brimont where Champagne Jacquart now welcomes visitors during European Heritage Days, the house has been able to enhance its reach within the town of Reims and its surrounding area. It also partners with many local cultural and festive stakeholders. On top of its commitment, this is always a good opportunity to prove that Champagne can be enjoyed outside its traditional circles and does not need labels to fully express its inherent persona.
Can you discuss any upcoming projects or collaborations that Champagne Jacquart is excited about?
Another of the essential challenges for the company is to create an even closer rapport with its consumers. It aims to achieve this through increased engagement on social media, even greater event attendance, moving closer to consumer spaces and fostering instant contact by opening an innovative pop-up store within the Hôtel de Brimont itself. By opening its doors to the public for the first time, Champagne Jacquart is inviting visitors to immerse themselves in its world and indulge in an exclusive tasting experience in a venue steeped in history.
If you enjoyed this interview, you may also like to read about Champagne Drappier
